About Us

Who we are

When Steve Jobs introduced the first iPhone in 2007, it was clear that this was something revolutionary. The iPhone officially went on sale on 29 June 2007, and through an unusual turn of events we found ourselves among its very first users in this part of Europe as early as July.

That is when the first problem appeared: the phones were locked to certain carriers. Out of curiosity and pure enthusiasm, we started to explore how to get them working. We soon managed to unlock the iPhone, and word spread through friends and acquaintances until people we had never met started contacting us. The story even reached the media, and the number of users who needed help kept growing.

That enthusiasm led us to launch our website and the first iPhone forum in the region, iSrbija.net. From the start the goal was simple: to give users information and help for a device that was then officially sold in only a few markets around the world.

Soon we also opened our first iPhone repair shop in “Staklenac” on Makedonska street. Two years later we moved to a larger space at Kosovska 28, where our repair shop is still located today.

Apple device repair since 2007

Since 2007 we have worked exclusively on Apple mobile devices. In that time we have worked on many generations of iPhone and iPad, from the first iPhone to the latest models.

More than 19 years of experience with Apple devices has given us experience with many faults, device generations, parts and repair methods. From simple part replacements to complex logic board faults, we approach every device individually.

We aim to provide quality repairs promptly, explain the work clearly and choose parts and solutions that suit the customer’s needs and budget.

Our work comes with a warranty. Before starting a repair, we explain the problem, the proposed solution and the price.

Quality first

Over the years we have learned that the quality of a repair depends not only on the technician’s skill, but also on the quality of the parts fitted.

That is why we carefully choose the components we fit. Besides genuine Apple parts, we also use tested aftermarket parts at different quality levels, so that we can offer the customer the right solution depending on the specific device, problem and budget.

We don’t fit the cheapest part just because it is the cheapest. We give preference to parts that have proven reliable in everyday use over the years.

Our goal is satisfied customers

From the very beginning, our priority has been to return devices that work reliably after the repair.

We examine every device carefully, to diagnose the problem correctly and, before the work, to explain clearly what needs to be done and what the repair will cost.

Many customers come back to us year after year, and many come on the recommendation of friends, family members or colleagues. We consider that a sign of the trust we have built over the years.

Not in Belgrade? Send us your device

If you can’t come to our shop, you can send the device by courier from anywhere in Serbia.

If needed, we can also arrange device pickup in the wider Belgrade area.

For repairs worth more than 15,000 RSD, we cover the courier costs.

Diagnostics are free

The initial inspection and basic diagnostics are free.

Before starting any work, we tell you the problem we found, suggest how to solve it and tell you the price of the repair. We start the repair only with your approval.

If additional testing during the repair reveals another problem that should be solved, we do nothing without your approval. We first tell you about the problem and the price, and you decide whether you want the repair to continue.

When several problems can be solved at the same time, we give an additional discount on labor, depending on the type and scope of the repair.

From the first iPhone to today

Since 2007 we have been dedicated exclusively to servicing Apple mobile devices.

If your iPhone or iPad has a problem, bring it to our repair shop at Kosovska 28 or send it to us from anywhere in Serbia. We will check it, explain what is wrong and confirm the repair cost before starting.

Visit us at Kosovska 28

Our repair shop is in central Belgrade, at Kosovska 28, on the first floor.

We inspect devices carefully and run diagnostics when they arrive. We aim to complete each repair as promptly as is realistic, without keeping your device longer than necessary.